Healthcare marketing built on decades of experience.

We understand healthcare. And what it takes to make people act.

Healthcare communications have a job to do. They need to build trust, reach the right communities and make complex information easy to understand, often while encouraging people to change behaviour, access a service or make a life-changing decision.

For decades, we’ve worked across NHS services, community healthcare, public health, medical education and healthcare tech, giving us a deep understanding of the audiences, sensitivities and pressures behind the sector.

From launching services and recruiting healthcare professionals to changing behaviours, strengthening brands and communicating new data-led technology, we combine strategic thinking and creative delivery with a clear focus on measurable impact.

Better communication drives better outcomes.

Let’s start the conversation

Sowden & Sowden

Healthcare Marketing Experts

Integrated healthcare marketing that works hard(er).

Healthcare marketing needs more than great creative. It needs audience insight, intelligent strategy and the expertise to communicate complex messages simply, sensitively and effectively.

We plan and deliver integrated campaigns spanning strategy, behaviour change, branding, digital marketing, PPC, paid social, PR, media planning, websites, content and film.

And because healthcare communications extend far beyond campaigns, we also support service launches, recruitment, internal communications, stakeholder engagement, annual reports, events and physical environments.

Whatever the challenge, we get under the skin of the audience first, then combine the right channels, messages and creative to build awareness, encourage action and deliver measurable results.

Better communication drives better outcomes.

Healthcare marketing that never clocks off. Launching an out-of-hours NHS GP service with a standout brand and integrated campaign.

The future of smokefree services. How better communications can help people access support.

The hidden cost of poor healthcare communication. Better messaging can improve uptake, trust and outcomes.

100s of healthcare professionals reached across the region. A targeted recruitment campaign designed to turn awareness into event attendance.

Inside our partnership with City Health Care Partnership CIC

See how strategy, creative thinking and day-to-day delivery have made Sowden & Sowden an extension of CHCP’s marketing team for over a decade.

Ten years+. 3,000+ projects. Still excelling.

More than a marketing agency. Part of the team.

For more than a decade, we’ve worked alongside City Health Care Partnership CIC, becoming an extension of its marketing and communications team as the organisation has grown to deliver 50+ health and care services across the UK.

From public health and recruitment campaigns to service launches, branding, internal communications, annual reports, bid support, PR, film and digital, we’ve delivered more than 3,000 projects across an ever-growing portfolio of services and communities.

That breadth comes from deep organisational knowledge, trust and a team that can respond – whether we’re supporting a major integrated campaign, helping launch a new service or delivering something needed yesterday.

Growing services. Reaching communities. Making an impact.

Read the CHCP story

We need more service uptake to change public behaviour to recruit top talent to build local trust better campaign ROI more service uptake

Free marketing audit

“Having worked with Sowden & Sowden for years, we have been able to build an incredibly transparent and trusting relationship with the team, who often act as an extension of our core team. Having tried many other agencies in the past, I would go as far as to say that I wouldn’t choose any other supplier to support us with our marketing and communications.”

Stuart Base, Marketing Director
NEC Software Solutions

“CHCP have always found Sowdens to be incredibly responsive to the needs of the business. We’re proud to have fostered an open and transparent relationship with the team. I cannot think of a time when there has been frustration on the part of CHCP for delays or inadequacies in service provision.”

Giles Bridgeman, Director of Corporate Development & People
CHCP

“Thank you to the whole team for all your incredibly hard work for CHCP over what has obviously been an extraordinary and challenging year. We’re all extremely grateful to Sowdens; I genuinely don’t know what we’d do without you.”

Lucy Flower, Communications Manager of Marketing & Communications
CHCP

Behaviour change at city scale.

Helping Liverpool take the first step towards quitting.

When Smokefree Liverpool needed to inspire more people to stop smoking, we put local people, real experiences and a simple reason to quit at the heart of an integrated public health campaign.

Real life photography and the “It’s well worth it” message ran from Anfield to supermarket screens, supported by hyper-targeted social, Google advertising and high-impact outdoor media.

The results went far beyond awareness. The campaign reached 25+ million people, increased referrals by 17%, achieved a 59% quit-date conversion rate and drove a 136% increase in male referrals versus 2021.

The right message. In the right places = real behaviour change.

View the campaign

25m+

People reached

17%

Uplift in referrals

59%

Quit-date conversion

View the campaign

Healthcare marketing should make a difference.

Increasing service uptake. Changing behaviour. Recruiting brilliant people. Helping individuals understand where to turn for support.

These aren’t just marketing challenges. In healthcare, getting communication right can have a genuine impact on people’s lives.

We’ve spent years working alongside healthcare organisations to understand complex audiences, translate difficult messages and create campaigns that people notice, understand and act on.

So, whatever challenge is keeping you awake, tell us about it.

Let’s start the conversation.

Polly Sowden,
Managing Director

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No one service changes a business. The right combination does. Our branding, PR, creative, digital, web and strategy teams work together, combining insight, creativity and intelligent strategy to solve business challenges, not just deliver services.

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