Empowering Liverpool to quit smoking with a bold, community driven campaign

From December to April 2025, our Smokefree Liverpool campaign reached over 25 million people – and drove real change. Using striking photography, local case studies, and the clear tagline “It’s well worth it”, we delivered a bold, multi-channel push across OOH and digital.

From Anfield stadium to supermarket screens, plus hyper-targeted social and Google ads, we achieved a 17% uplift in referrals, a 59% quit date conversion rate, and record engagement – with male referrals up 136% vs 2021.

Proof that with the right message in the right places, behaviour change isn’t just possible – it’s transformative.

Want to change behaviour at scale? Talk to us.