Telco marketing that turns rollout into growth.

We know what gets broadband customers to switch.

For over 15 years, we’ve worked within the broadband and connectivity sector, helping altnets and established providers turn premises passed into customers connected.

We understand the pressure to accelerate rollout, increase take-up, build trust in new communities and compete in an increasingly crowded market.

From hyperlocal acquisition and postcode-specific switching campaigns to brand strategy, digital performance, PR and TV, we create marketing that turns infrastructure investment into commercial growth. Our work in telco marketing has generated millions of pounds in revenue, built distinctive brand assets and taken challenger brands to TV.

Great infrastructure wins coverage. Great marketing wins customers.

Let’s start the conversation

Sowden & Sowden

Telco Marketing Experts

From strategy to switch.

A great telco marketing campaign doesn’t start with one channel. It starts with the commercial challenge – where you need to grow, who you need to reach and what will make them act.

We build the strategy, proposition and customer journey, then bring together the right mix of digital and traditional channels to deliver it through PPC, paid social, SEO, SMS, websites and CRM, direct mail, outdoor, community activation, radio, PR and TV.

We challenge broadband brands to think bigger, behave differently and stand out. That might mean creating a distinctive brand champion, taking the brand to TV, brokering an Olympic partnership or building an integrated campaign that gets people talking.

Connected thinking. Harder-working marketing.

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Switching on ‘Proper Helpful’ broadband brand proposition.

What successful brands do differently.

Hyperlocal marketing: The missing ingredient in broadband rollout.

Telco campaign delivered £1.2m revenue, 705 leads and 382 sales in first 2 months.

From distinctive brand asset to TV star

See how QT helped Quickline Broadband break category conventions and give customers something to remember.

Telco Marketing Record Sales for Quickline Broadband

The Big Switch that drove record results.

Helping Quickline move from challenger brand to customer choice.

Altnets are fighting harder than ever for attention, take-up and market share. For almost four years, we’ve helped Quickline cut through – combining commercial strategy with distinctive creative to build a challenger brand people recognise, remember and choose.

At the heart of that is a clear understanding of what stops customers switching. The Big Switch turned that insight into a compelling proposition, giving customers a stronger reason to leave an established provider and choose Quickline. And it’s working.

Quickline has achieved record-breaking sales days and its highest-ever monthly installation figures, with The Big Switch helping drive gross adds and build momentum behind the brand.

Distinctive thinking. Record results.

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We need customers to switch to increase take-up better campaign ROI to launch new areas customers to switch

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“The work Sowden & Sowden have delivered has helped create much stronger awareness and recognition for the brand across the region, but importantly, it also genuinely reflects who we are as a business and the experience we want customers to have.”

Shirin Kemp, Marketing Director
Quickline Communications

“Sowdens are the safest pair of hands in the business and a pleasure to work with. We’ve never worked with an agency that understands our company the way Sowdens do.”

Kat Jeffery, Head of Marketing
Quickline Communications

“Sowdens worked with us to revamp our B2B brand. They understand our business and what we are looking for. We’ve already seen positive feedback from internal stakeholders.”

Kate Elliot, Marketing Manager
KCOM

Great partnerships start with a story.

Finding the human story behind a brand promise.

When developing a brand ambassador partnership, we didn’t start by asking who had the biggest profile. We started with what the brand stood for. Quickline’s proposition existed to connect communities other providers leave behind.

That led us to one of Britain’s most memorable sporting moments – British Olympic gold medallist and triathlon champion Alistair Brownlee giving up his own race to help his exhausted brother, fellow Olympic medallist Jonny, across the finish line. We brokered the partnership and turned that shared belief into an integrated platform spanning TV, PR, outdoor, digital, social and community activation – taking the brand to TV for the first time in its history.

The Brownlee Brothers gave Quickline’s promise to ‘leave no community behind’ a powerful human story, one people already knew, understood and remembered.

Shared values. One unforgettable story.

Read the full story

Olympic champions

Strategic partnership with Alistair and Jonny Brownlee.

TV campaign

Taking Quickline beyond traditional broadband marketing.

Multi-channel

TV, PR, social media, outdoor, retail and digital campaigns working together.

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You’ve built the network. Now let’s build demand.

Passing premises. Entering new communities. Driving take-up. Convincing customers to leave the familiar provider they’ve used for years takes a compelling reason to switch.

Broadband growth brings some very particular telco marketing challenges. We’ve spent years understanding them – and creating the strategies, brands and campaigns that help providers overcome them.

So, whether you’re planning your next rollout, chasing a take-up target or wondering how to make your brand impossible to ignore, tell us what’s keeping you awake.

Let’s start the conversation.

Polly Sowden,
Managing Director

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