Sowdens secure brand building partnership: Uniting the Brownlee Brothers & Broadband

With a mission to close the digital divide, rural broadband providers Quickline Communications urgently required an inventive and creative marketing agency to elevate their brand, bring their ethos and values to life to grow at pace, and to help gain market share in the North of England.

A winning mindset is what separates the best from the rest

With five northern marketing agencies in the running, Sowdens fought off tough competition to win the marketing pitch. With 15 years of experience in the fibre broadband and telecoms sector and 40 years in the marketing arena, we used our unparalleled knowledge and understanding of the market to create a clever strategy coupled with killer creative. When we crossed the finish line, Sowdens were elated to come out on top and be appointed as Quickline’s creative marketing agency.

Going for gold – procuring Brownlee Brothers for marketing sponsorship deal

To help elevate the brand at scale, the Sowden & Sowden team identified the unique relationship between Quickline and the Yorkshire-born and bred, Brownlee Brothers. The iconic Cozumel moment was the catalyst, but as we developed the concept, we found the Brownlee Brothers aligned perfectly to Quickline’s core brand values.

Working hard to tackle internet inequality for households and businesses in rural communities across Yorkshire and Lincolnshire, Quickline’s leaving no community behind – and when it comes to esprit de corps, the Brownlee Brothers have it by the bucketload.

Putting together a convincing proposition for the two world-famous Olympic medallists didn’t come without its challenges, and ideas alone don’t make a concept come together – relationships do.

Beyond the finish line – an enduring alliance

After successfully securing and building the relationship that’s allowed the campaign to be activated at pace, we’re looking forward to developing the concept further over the coming year to help Quickline achieve their ambitious marketing objectives.

The campaign will be activated across TV, online, outdoor media, radio, print, and digital – we’ll be working across a range of marketing disciplines to raise Quickline’s brand awareness throughout rural communities across Yorkshire and Lincolnshire.

Kat Jeffery, Quickline Head of Marketing commented:

“We’re delighted to be working with Sowden & Sowden. The competition was strong, Sowdens’ creativity, imagination, innovative ideas and messaging strategy stood out.

“Sowdens are the safest pair of hands in the marketing business and a pleasure to work with. We’ve never worked with an agency that understands our company the way Sowdens do. Their creative approach is phenomenal, and they always deliver.”

And it doesn’t stop there, wow… the Brownlee Foundation

Images: Polly Sowden, Co-Owner and Creative Director, and Beth Gray, Senior Account Manager, volunteering at Brownlee Foundation events in Hull and Leeds

Since working with Blue Carpet Sports Management, we’ve learnt about the charity set up by the Brownlee Brothers. The Brownlee Foundation (together with Pho3nix Foundation) aims to inspire children, from all backgrounds, to enjoy sport and encourage them to be active.

Polly Sowden commented:

“As part of our CSR programme, we’ve volunteered at two events for the Brownlee Foundation in what’s set to be an iconic year. Celebrating a national sporting milestone as the 50,000th child participates in the free mini-triathlon event – we’re helping the charity launch a national PR campaign and film to help drive more sign-ups and raise awareness nationwide (along with cheering on the children at the finish line!)”


Watch this space…

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