From TV and radio to OOH, digital and targeted direct mail, we helped evolve Quickline’s challenger brand with a campaign built around being ‘proper helpful’.

A connected regional campaign designed to build trust and awareness

As Quickline’s regional rollout accelerated, Q2 became about more than awareness, it was about building a challenger brand people genuinely connected with.

Centred around ‘The Big Switch’ and ‘Proper Helpful Broadband’, we delivered Quickline’s most integrated campaign to date across TV, radio, digital, OOH and targeted DM. Creative tackled real frustrations around price hikes, poor speeds and faceless providers, while evolving the brand’s mascot and visual identity into a more recognisable part of the customer experience.

Want to turn customer frustrations into standout creative? Speak to Sowdens.