Securing and activating world-leading athletes for exclusive marketing sponsorship deal

With a mission to close the digital divide, rural broadband providers Quickline wanted to elevate their brand, bring their values to life to grow at pace, and help gain market share.

To support this, we identified the unique synergy between Quickline and Olympic gold medallists Alistair and Jonny Brownlee. Successfully securing and building the relationship, our idea was seen through to TV – a debut for our client.

The campaign has also been activated across online, outdoor media, radio, print, and digital – elevating Quickline’s brand across its target audiences.

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