Sowdens to lead major rebrand for global technology giant NPS

Delivering an international brand roll-out for Northgate Public Services

As we continue to grow as a marketing agency despite the challenges of the last 16 months, the Sowdens team are ecstatic to announce that we’re going to be taking the helm of an exciting new brand roll-out for international IT big-hitters Northgate Public Services (NPS).

Battling against fierce competition to secure the new account, we’ll be merging NPS with three other major tech companies, creating a brand-new identity to strengthen their profile as a global market leader in technology.

NPS deliver smart software that underpins critical police, health, housing and government services, helping people lead more connected, secure, and happier lives.

An ambitious marketing agency with a global mindset

We’ve always been an ambitiously forward-thinking marketing agency and we’re thrilled to have started expanding our presence in the industry further afield in recent years, this is just the latest step in this exciting new journey for us.

We’re proud to have secured a range of significant national and international accounts on our books, including a global green energy giant and a high-profile retail investment group operating across the UK in Scotland, Cheshire, Worcester and Hull.

We also played a leading role in delivering the UK’s first-ever Festival of Green Innovation for the University of Hull’s Aura Innovation Centre in March 2021, taking the Humber-based organisation global with an audience reach of 1,000+ across 10 unique countries around the world.

Festival of Green Innovation delivered by marketing and brand agency Sowdens

Our Director Polly Sowden commented:

“We’re absolutely delighted to have been awarded this contract with such an aspirational tech brand like Northgate Public Services and to have the opportunity to support them as they develop critical software solutions that improve people’s lives.

This latest account win for our growing agency is testament to our superb team, talent and dedication. We can’t wait to get started on developing the new brand identity for NPS and I’m looking forward to seeing what our new relationship brings.”

Our new brand roll-out will bring four leading technology companies – NPS, APD Communications, i2N and NPS Care (the latter three of which are owned by NPS) – under a single identity from July 2021.

Sue Holloway, Business Development Director at Northgate Public Services, commented:

“With their substantial marketing experience, proven track record and characteristically strategic approach to creative design, Sowdens clearly stood out as the first choice of marketing agency to take the lead on the new rebrand project.

We’re very excited to be working with the team to develop and roll out the refreshed brand on the global stage.”

As well as partnering with some prestigious new clients, this year we’ve also been thrilled to announce the build of our very own custom-designed office space for our rapidly expanding team, enabling us to continue delivering outstanding marketing for the next forty years of our journey and beyond.

If you have a marketing or branding project you’d like us to take a look at, get in touch today. Or click here if you’d like to see more of our award-winning work in action.

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