We’re excited to announce a significant achievement: a 21% year-to-date increase in full-time application figures for City of Wolverhampton College. This milestone comes during a strategic marketing campaign we designed around the academic year to help the college stand out in a crowded education landscape. Additionally, we’ve seen a 21% uplift in part-time adult learner applications.
Our multi-channel campaign spanned both digital and traditional marketing, incorporating paid-for social media, Google Display, remarketing, and out-of-home advertising. Our primary aim was to raise awareness of the college’s diverse course offerings to prospective students.
As part of our creative refresh, we redefined the college’s brand proposition, which really helped them connect with prospective students.
Polly Sowden, Director of Sowden & Sowden, commented:
“We’re delighted with the results, a campaign that reached over 2.7 million potential students across the city, generated more than 25,500 website clicks from paid social ads in just one month, and led to 1,021 sign-ups for the Autumn/Winter Open Events. It’s rewarding to see these efforts translate into real, impactful outcomes and I’m very proud of the team who continue to deliver this level of results across all our clients.”
City of Wolverhampton College is one of the latest further education providers to join our impressive roster of education clients, including: Barking & Dagenham College in London; the UK’s best performing UTC, Ron Dearing in East Yorkshire; one of the first ever Institutes of Technology (IoT) in East London; and Yorkshire’s number one ‘University for student experience’; Leeds Trinity University.
City of Wolverhampton College is a general further education college with around 10,000 students. It caters to both 16-18-year-olds and adult learners, offering an extensive variety of courses, including degree level courses, apprenticeships, and T Levels.
Jaime Davies, Head of Communications and Marketing for Wolverhampton College, praised the campaign’s success:
“Sowden & Sowden’s experience in the education sector is unparalleled, and their knowledge and understanding of the audience meant we could hit the ground running – with impressive results delivered within weeks of the campaign launch.
“10 months in, our recruitment figures are up, applications have increased, and we have more traffic hitting the website daily. If you’re looking for an agency that can deliver results fast, I’d 100% recommend Sowdens for your next student recruitment campaign.”
With these results, we continue to demonstrate our expertise in the education sector, driving significant growth and engagement for our growing roster of clients. And with that, we’re growing our team to keep up our ever-expanding digital offering and portfolio of clients. Well done team!
For a deeper dive into our work with City of Wolverhampton College, check out the project case study to see how we helped elevate their brand and engage prospective students. Or take a look at how we’re making a difference across the education landscape, by browsing our full range of projects within the education sector.
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