Defining a new creative strategy reaching 2.7m potential learners

We worked closely with City of Wolverhampton College to define their USPs and implement a messaging strategy that accurately represented who they are and their point of difference.

Our 6-month education marketing campaign resulted in an impressive 21% uplift YTD in full-time application figures whilst overcoming many challenges in the FE sector, heightened competition and attracting target audiences in some areas of deprivation.

Following a creative refresh spanning both digital and traditional education marketing, incorporating paid-for social media, Google Display, remarketing, and out-of-home advertising, the multi-channel digital campaign reached more than 2.7 million prospective students across the city and led to a 68.7% uplift YOY in new website users.

Looking to exceed application numbers for your next student recruitment campaign? Partner with Sowden & Sowden.