Securing our second contract with the Aura Innovation Centre to deliver even more stand-out green energy marketing

With a rapidly growing list of green energy clients on our books, we’re thrilled to announce that we’ve recently fought off just under 40 other UK-wide marketing agencies to secure our second contract with the University of Hull’s Aura Innovation Centre (AIC).

The AIC is an organisation that supports businesses to accelerate low-carbon projects, drive green innovation and deliver clean business growth.

This latest win for us comes off the back of 18 months working side-by-side with the AIC team, helping to grow their brand on the national stage and build credibility in the emerging low-carbon sector.

Promoting the green energy agenda in the Humber

We’re excited that this new opportunity will enable us to take our already strong relationship with the AIC even further, as well as building on our uniquely strong pedigree in green energy marketing and communications.

Over the last 40 years we’ve worked on some of the biggest sustainability projects in the Humber, including Marketing Humber’s Waterline Summit, the University of Hull’s Offshore Wind Library project, and Yorkshire Water’s annual Executive Board visit focused on flood prevention, which was attended by 25 world leaders.

During our previous contract with the AIC, we also helped them deliver UK’s first ever Festival of Green Innovation in March 2021 – which was livestreamed across the globe and attracted over 1,000 viewers from 10 different countries.

Polly Sowden, Director, commented:

“The fact that the AIC chose Sowdens to continue as their marketing agency partner is testament to the outstanding results we’ve delivered for them over the last 18 months.

As an agency we’re proud to have the opportunity to work with some incredible organisations to help drive forward the low-carbon agenda in the Humber and further afield. We can’t wait to build on our strong relationship with the AIC to continue promoting all the amazing work they’re doing to support SMEs to make a real difference in environmental sustainability.”

The Aura Innovation Centre is part funded by the European Regional Development Fund, delivered by the University of Hull and supported by Green Port Hull, the Regional Growth Fund, East Riding of Yorkshire Council and the Northern Powerhouse.

Louise Smith, Director of Aura, said:

“We are delighted to be continuing our partnership with Sowden + Sowden. The competition was strong, with creative agencies from all over the country bidding for this next phase of Marketing and Communications support for the Aura Innovation Centre. Sowdens’ creativity, imagination, innovative ideas and humour stood out from all the other agencies’ proposals.

The AIC has an essential role to play in greening the SME supply chain in the region. We are very much looking forward to working with the Sowdens team again, as we push ahead over the next two years to accelerate, innovate and collaborate, supporting and encouraging the Humber’s SMEs to build their low-carbon capacity in the race to Net Zero. Well done Team Sowdens!”

Take a look at some of our best green energy marketing work here. Or if you’ve got a marketing or comms project you could use a helping hand with,  check out our range of services and get in touch to see how we can help you get the best results.