Creating brand new communication assets in new and emerging markets is nothing new to us, so when we were tasked with building a brand for the new Aura Innovation Centre (AIC) we couldn’t wait to get started.
Positioning the AIC as a ground-breaking epicentre of research and collaboration, we established an innovative campaign style with blended ribbons to represent energy.
Accelerate, innovate, collaborate. Creating a narrative around the brand, three pillars were used to encapsulate what the AIC stands for, cementing its position as a green energy leader.
A range of marketing collateral, lead and launched digitally by a thought-provoking film, were created to reflect the AIC as a place like no other.
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