Cutting-edge marketing for green energy innovators

Building a stand-out brand that positioned the Aura Innovation Centre (AIC) as a ground-breaking epicentre of research and collaboration in the emerging low carbon market was a challenge that really played to our strengths.

We started by establishing an innovative marketing campaign style with blended ribbons to represent energy. Creating a narrative around the brand, three pillars were used to encapsulate what the AIC stands for, and a range of marketing collateral – launched with a thought-provoking film – helped to cement their reputation as a green energy leader.

Want to give your comms some energy? Speak to Sowdens.