Thank you all so much for being such a wonderful agency and for making us look so great.
Director, Aura Innovation Centre
Building a stand-out brand that positioned the Aura Innovation Centre (AIC) as a ground-breaking epicentre of research and collaboration in the emerging low carbon market was a challenge that really played to our strengths.
We started by establishing an innovative campaign style with blended ribbons to represent energy. Creating a narrative around the brand, three pillars were used to encapsulate what the AIC stands for, and a range of marketing collateral – launched with a thought-provoking film – helped to cement their reputation as a green energy leader.
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