The THYME project aims to build on the region’s world-class bio-economy assets to drive increased productivity for companies operating in the sector. Crafting a narrative that was inspiring and easy to understand was key to encouraging engagement with multiple stakeholders, to become an exemplar for good practice in Knowledge Exchange between HEIs and bio-based industries in the Yorkshire and Humber regions and Tees Valley.
We set out to build the reputation for the THYME project as a hotspot for bio-based innovation by creating stand-out comms for the collaboration between the Universities of Teesside, Hull and York. Creative, memorable and eco-friendly, we created an unmissable upcycled exhibition stand, laden with branded fresh green goodies and hard-hitting collateral.
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