Lifestyle imagery featuring students in their natural surroundings brought authenticity and excitement to the campaign.

A brand and marketing campaign that was greater than the sum of its parts

The Shores Consortium is an exciting partnership between the Sixth Forms of Bridlington School and Headlands School. They wanted a modern and vibrant brand identity to celebrate their merger and promote their contemporary outlook.

We wanted the students to be the voice of the marketing campaign, so we involved them from the outset. Photographed on the seashore in their everyday surroundings, the brand visuals subtly blended the iconic symbol of land and sea with the theme of the two organisations coming together as one.

If your business could benefit from brand and marketing experts, speak to Sowdens.