Strategic education marketing transformed under-performing school into outstanding academy

As Pickering High School evolved into one of Hull’s very first academies, we set out to change people’s perceptions of this under-performing, under-subscribed institution. Promoting the academy before it was even built was a unique challenge, however a striking prospectus design combined with an exciting digital marketing campaign delivered an astonishing 64.7%* ROI above application target.

What’s more, the academy received nominations for five Euro RSCG HEIST awards – winning two – and went on to be branded ‘Outstanding in all areas’ by Ofsted.

If you’re searching for an outstanding digital marketing agency, speak to Sowdens.