We set out to change perceptions of the under-performing, under-subscribed Pickering High School as it evolved into one of Hull’s first Academies. To create a brand promise and message to launch their state-of-the-art new building that inspires students and their families and puts education in Hull on the map for the right reasons.
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To attract, influence and market Sirius Academy to the core 11-16 student market, including parents/carers living in Hull and East Riding to raise demand such that Sirius Academy was a first choice application.
Marketing an academy before it was built was a challenge, however a unique prospectus design integrated with an exciting digital campaign hit home to its target market delivering an astonishing 64.7%* return over the application target.
The campaign resulted in 64.7% over the application target, but the good news didn’t stop there, nominations for five Euro RSCG HEIST awards elevated the academy to the national stage; positioning Sirius in the top three UK education marketing campaigns.
The final accolade came when Sirius was awarded ‘Outstanding in all areas’ by Ofsted, a true honour for the staff and students.