Shorewood Leisure Group, one of the UK’s largest independently owned park groups wanted to refresh their marketing to develop a style that underpinned a strong group identity.
A stand out digital strategy was required to differentiate them from their competitors in a crowded marketplace.
We were tasked to drive relevant and quality traffic to each of Shorewood’s eight holiday park websites with the aim of increasing awareness of the Shorewood brand within the holiday caravan industry following the launch of their new website. We targeted four key areas – Brand, Static Caravans, Holiday Homes & Competitors.
We implemented aggressive ‘Search’ & ‘Display Remarketing’ campaigns to develop good quality traffic to the new website. Targeting the eight geographical regions of the parks using a dynamic keyword strategy via Google Paid Search and remarketing display ads with park specific creative for each of the parks we achieved outstanding results.
Digital activity drove data capture and instigated an e-marketing campaign targeted at new prospects, coupled with refreshed park brochures and printed collateral to cement the Shorewood brand.
264% increase in website traffic across nine parks.