Digital marketing delivered 177,289 clicks, 65m+ impressions, 178% page views increase and a bounce rate below 1%.
As one of the UK’s largest independently owned park groups, Shorewood Leisure Group wanted to revitalise their marketing to underpin a strong group identity and differentiate them in a crowded marketplace.
Utilising a digital marketing campaign that included a dynamic Google Paid Search keyword strategy and remarketing display ads, we targeted prospects with tailored content focused on the Group’s eight UK-wide parks. This was supplemented by refreshed printed collateral to firmly establish the Shorewood brand, leading to a 264% increase in web traffic.
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