Educating and immersing over 3000 employees worldwide, our brand strategy ensured a seamless transition to NEC Software Solutions for employees and customers alike.
Battling against fierce competition to secure this global account, we created a powerful brand architecture that brings to life the vision and values of the merging four major tech companies, Northgate Public Services, APD, i2N and NPS Care.
Our overarching brand strategy and rollout for the tech giant, now known as NEC Software Solutions, included the creation of new iconography, art direction of photography and research to understand how the new primary brand colour would sit in the competitor landscape. Led by an emotive Internal Launch video, our campaign transcends cultures and touches on the technology’s impact on every household.
This strategy was in keeping with their aim to still resonate with the existing team, whilst supporting a new visual identity that encompasses the core values built by the global NEC brand over 122 years.
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