Inspiring career progression and growth for leading UK University

Breathing life into the University of Hull’s Academic Careers Framework, we created a clear, engaging resource that supports the academic career progression of thousands of university employees.

Tailored to guide staff based on their individual grades, specialisms and contributions, the new framework offers a structured view for growth across faculties and departments.

By introducing elements of the University’s new branding, we injected energy into what was once an uninspiring document, turning it into a vital, easy-to-use tool that inspires career development and aligns with the University’s strategic goals.

This project demonstrates our expertise in marketing for universities, combining strategic thinking, creative design and user-focused content to deliver meaningful engagement.

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