When KC Business decided to rebrand, we knew that a comprehensive approach was crucial. It wasn’t simply a case of redesigning the visuals; we also needed to empathise with business customers in order to ascertain what would get their attention instantly, guide them through the process, and retain their loyalty throughout the sales stage and beyond.
Beginning with concept boards, which in turn evolved into positioning concepts, we also created brand guidelines to attract an online audience, one that demands engaging and immediate information.
The strapline of “connecting your business to the things that matter” was a major factor that had to be reflected at all times, so icons were specially designed to communicate the individual elements without the need for accompanying text.
The result is a clear, absorbing and powerful brand that, quite fittingly, means business.