Higher-education marketing campaign delivers stand-out recruitment results

With a new brand identity, Hull York Medical School needed to diversify its undergraduate collateral for a postgraduate market. We developed a higher-education marketing campaign which boasted its own style whilst maintaining the brand values, creating a distinctive suite of brochures, pull-up banners, posters and web graphics.

Eye-catching covers brought subjects to life through intriguing photography and lifestyle imagery, whilst competitor analysis gave us valuable insight into how to position the offering. The campaign was popular with students and contributed to rising numbers of applications.

Need education marketing that elevates your recruitment figures? Speak to Sowdens.