Digital marketing campaign drove conversion rate 5x above target during Covid-19 pandemic

With the onset of Covid-19 casting doubt on businesses survival, the Humber Business Growth Hub asked us to drive awareness of a new series of online webinars designed to support SMEs in the Humber region.

We devised a targeted digital marketing strategy spanning search marketing, paid-for social media and engaging animations to capture the attention of time-poor SME owners. Our approach achieved a 20% uplift in social engagement rates, 13,445 click-throughs, and a 75%+ conversion rate – with over 700 engagements from businesses.

Want to take your digital marketing agency to new heights in the new normal? Speak to Sowdens.