Innovative event management and marketing campaign that turned heads

There aren’t many more unique places to hold a fashion show than in the largest medieval parish church in England. The culmination of a week-long catalogue of beauty events to support HullBID’s fashion retailers, Hull Fashion Week attracted style-obsessed fashionistas in their thousands.

A clever PR and marketing campaign led to a 49,000 footfall increase in the city centre over the final weekend, whilst the 2012 event boosted footfall for the city’s major shopping centres by an incredible 20%.

For event management and marketing that makes an impression, speak to Sowdens.