Grimsby Institute, one of the UK’s largest further and higher education colleges required something special for their summer recruitment campaign. They wanted a message that would fit perfectly with their offer to deliver one of the most extensive ranges of courses available.
So we created the perfect campaign…‘Find your perfect fit’. The message’s sentiment that, whoever you are, from whatever background, Grimsby Institute had the course that would suit your individuality perfectly.
We built interest by directing potential students to social networks; Facebook, twitter and the website on an unprecedented scale for the opportunity to try and win their own individualised t-shirt…of course the fit was perfect!
Backed by traditional media and prospectuses we gained the best-dressed students in town and filled the colleges to perfection.
Could we be your perfect fit…let’s get together and find out.