We built anticipation by offering students the chance to win a personalised T-shirt, encapsulating the message to a tee.
One of the UK’s largest higher education colleges, Grimsby Institute, needed impactful marketing support to promote their extensive ranges of courses to prospective students. So we created a digital marketing campaign based around ‘Finding your perfect fit’.
We built interest by directing students to social media and the website, with a unique twist – the opportunity to win their own personalised, “perfectly fitting” T-shirt. Backed up by traditional media and prospectuses, we successfully filled all available college places, complete with the best-dressed students in town!
Looking for an agency that’s the perfect fit for your education marketing? Speak to Sowdens.