Digital education marketing helped students find their perfect fit

One of the UK’s largest higher education colleges, Grimsby Institute, needed impactful marketing support to promote their extensive ranges of courses to prospective students. So we created a digital marketing campaign based around ‘Finding your perfect fit’.

We built interest by directing students to social media and the website, with a unique twist – the opportunity to win their own personalised, “perfectly fitting” T-shirt. Backed up by traditional media and prospectuses, we successfully filled all available college places, complete with the best-dressed students in town!

Looking for an agency that’s the perfect fit for your education marketing? Speak to Sowdens.