Working with Sowdens is like having your own creative, Blue Chip marketing team. You can’t help but be inspired when working with them.
As the number-one rated resin bound supplier on Trustpilot, Vuba were already making a name for themselves in the DIY and trade market. So when they launched their revolutionary Easihold stone binder, it was a chance for them to connect with a different consumer audience and take their brand into lucrative new territory.
The key target audience for this product was house-proud hinchers and pet owners, so we designed the whole strategy with them in mind. We built the entire brand from the ground up – creating promotional films, art directing photography for packaging design and producing an instruction booklet in five languages to accompany the product. Since the launch of Easihold, Vuba have secured another Trustpilot triumph, bagging a top-three spot in the most recommended landscape kit suppliers.
Looking to expand your business into new markets?Speak to Sowdens today.