City Healthcare Partnership (CHCP) is an organisation that is always adapting, evolving and innovating. Its branding needed to do that too.
Focus groups and sessions identified the brand needed to be more accessible, flexible and useable reflecting the range of people it helps, its inclusive, collaborative ethos and multi-layered branding architecture.
The new vision for CHCP utilised bold colours and linked assets to highlight what the organisation is all about – people joining together, working as one.
Could your branding do more? Get in touch with Sowdens, the healthcare specialists today.