A rebranding project for healthcare specialists

City Healthcare Partnership (CHCP) is an organisation that is always adapting, evolving and innovating, and its branding needed to do this too.

Focus groups and sessions identified that the brand needed to be more accessible, flexible and useable, reflecting the range of people it helps, its inclusive, collaborative ethos, and multi-layered branding architecture. The new CHCP brand utilised bold colours and linked assets to highlight what the organisation is all about – people joining together, working as one.

Looking to rebrand your organisation in the healthcare sector? Speak to Sowdens.