Multi-touch healthcare marketing campaign gets people smiling

Innovation and fresh thinking are what we’re all about, so when City Health Care Partnership asked us to help them launch their novel Quit & Smile campaign, we couldn’t say no. The first incentivised healthcare initiative of its kind, Quit & Smile offered free teeth whitening to smokers who successfully ditched cigarettes.

Our eye-catching, multi-touch healthcare marketing campaign, featuring novelty beermats, billboards, literature, and strategic social media, successfully engaged with potential quitters – with paid-for social activity reaching up to 10,000 people every month.

Looking for a healthcare marketing agency that doesn’t quit until they’ve delivered? Speak to Sowdens.