Multi-channel healthcare marketing helped spare the NHS from breaking point

With A&E wards around the country struggling to cope with demand, we helped Hull’s City Health Care Partnership CIC raise awareness of an alternative place of treatment – the Urgent Care Centre in Bransholme.

Our multi-channel marketing campaign featured a massive billboard outside Hull Royal Infirmary that literally pointed people away from the hospital, along with strategic PR, outdoor media, email marketing and social media. In just four weeks, the campaign achieved over 300,000 social media impressions, reached almost one million people and drove a 7% increase in visitors.

Need a healthcare marketing campaign that delivers healthy results? Speak to Sowdens.