Easing the strain on A&E

With A&E wards around the country at breaking point, we helped City Health Care Partnership CIC (CHCP) tell almost one million people about an alternative – the Urgent Care Centre in Bransholme, Hull.

Our multi-channel campaign featured a massive billboard outside Hull Royal Infirmary that literally pointed people away from the hospital, along with PR, outdoor media, emarketing and strategic social media.

In just four weeks the campaign received over 300,000 social media impressions and was seen by nearly one million people in total, leading to a 7% increase in visitors to the Urgent Care Centre.

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