Inspirational brand refresh for gold Olympic triathletes.
Capturing iconic sporting spirit for the Brownlee Foundation
As Alistair and Jonny Brownlee’s charity neared its 10th anniversary, the brand needed to celebrate their heritage, represent the charity’s remarkable journey, and be aligned to the athletes’ current vision and values.
Working closely with the Foundation – including volunteering at events and creating headline-grabbing PR – we crafted an engaging showcase film to promote the Foundation and redesigned the look and feel of their website.
The new brand retained the iconic spirit of the brothers’ teamwork while striking use of red and blue references the brothers’ Olympic past – achieving success as part of Team GB.
Looking for a brand evolution that connects to your audience? Speak to Sowdens.
