In 3 months the recruitment campaign achieved 65,000 video views, 2,500 Snapchat link clicks and a 305% growth in Instagram impressions.
With an astounding 120% growth across all social media channels, our #BeTheOne marketing strategy joined organic and paid social media activities with out of home advertising, as well as a clear and concise messaging strategy to drive reach and engage potential students from all walks of life.
The #BeTheOne messaging was essential for putting emphasis on the students’ freedom to choose their own future at whatever stage in their life. This inspirational tone mixed with a clean and welcoming design has reached 380,000 potential students across East London in both further and higher education markets.
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