From naming and brand strategy to packaging and creative rollout, we built Wood & Slumber as a distinctive, premium brand ready to compete in the UK’s growing equine bedding market.
Creating Wood & Slumber: a premium brand for the equine market
Arbor Forest Products saw an opportunity to turn a by-product of its timber processing into something much bigger: a premium equine bedding brand with national potential.
We created Wood & Slumber as a distinctive new identity for the equine market, developing the name, brand world and visual language to position the product alongside established bedding brands.
The result is a brand that combines sustainability with quiet confidence, reflecting Arbor’s circular production model while appealing to professional yards, country stores and horse owners alike.
Looking to create a brand with real presence? Speak to Sowdens.
