As we recognise global World Oceans Day

Motivated by the opportunity to continuously drive economic growth and inward investment to the Humber region, the Sowdens team is thrilled to announce we’ve secured the contract for the new Flood Innovation Centre in Hull, funded by the European Regional Development Fund and delivered by the University of Hull.

The Flood Innovation Centre is a place focused on flood related research and it aims to help businesses develop innovative services, processes and products in flood resilience.

As we celebrate #WorldOceansDay, the challenges the blue planet faces continue to rise and we need new ideas and innovative thinking to move towards a more sustainable future.

Much like the Flood Innovation Centre and the region’s relationship with water. As the Humber is the second most flood prone region in the UK after London, their objective is to encourage innovation, supporting businesses to think differently and help bring their big ideas to life to improve our resilience to flood.

Pip Betts, the Project Manager for the Flood Innovation Centre commented:

“Advertised across the UK, the tender attracted a high calibre of competition, but with a deep understanding and unparalleled credentials in the emerging environmental sector, Sowdens came out on top, beating competition from marketing agencies in Manchester and Brighton.”

“As a communications agency, Sowdens talk sense, they’re highly creative, strategic and easy to work with. Their strategy started with the creation of a brand identity, designed to work in unison with our sister company, the Aura Innovation Centre. Creating a strong brand positioning statement and elevator pitch, they’ve established a confident, dynamic and professional campaign with impact.”

‘Shaping the future of flood innovation’ was born

Polly Sowden, Director, Sowden + Sowden, commented:

“Having launched the first phase of the website, we’ve already started on the next and are looking forward to launching the full website and marketing strategy in summer. Our objective is to attract SMEs who have big ideas in flood resilience to access new Innovation Support Packages and we’re hoping to further establish the region’s reputation as flood innovation leaders.”

As a full-service marketing agency we hope to help turn the tide on flood risk by making our region’s biggest threat into an opportunity – we look forward to seeing the innovative projects companies bring to the centre and watching them come to life in the new year.”