Sirius Academy, with the help of Sowden & Sowden, have achieved much success at the most prestigious UK awards in Education Marketing, the Euro RSCG Heist Awards. On the 26th May at the Queens Hotel, Leeds, Sirius Academy gained two awards for their marketing efforts and was successful in gaining a Highly Commended award for ‘Best Further Education Prospectus’ and a Bronze award for the most sought after award ‘Best Student Recruitment’. These awards position Sirius Academy in the top 3 in the UK in Education Marketing.
The campaign slogan behind the nominations, ‘Where stars are born’ portrayed the brand message and visual to inspire and engage students, parents and carers by captivating their imagination and giving each student the belief that they can ‘Reach for the stars’ with the Sirius Academy.
The Heist Awards have evolved over the past 20 years becoming one of the most reputable awards in the education sector, existing to recognise and celebrate the professionalism and innovation shown from the leaders of Education Marketing.
This accolade is new for the Academy as all the other entrants were either Further or Higher education institutions, the ‘Best Further Education Prospectus’ award won over the likes of Barnfield, Warrington, Preston, Langside and Rochdale College and the ‘Best Student Recruitment’ beat the University of Hertfordshire, East Berkshire College, University of Chester, Glasgow Caledonian University, Teeside University and the University of Aberdeen
Sirius Academy is a forward thinking, dynamic and innovative inner Academy with 1,000 students aged 11-19 years with plans to expand into a new £48.5 million building due to open in September 2011.
Cathy Taylor, Principal at Sirius Academy comments:
“The ‘Where stars are born’ marketing campaign has been a huge success and reflects the aspirations, innovations and creativity of Sirius Academy. The creative and imaginative approach adopted by Sowden & Sowden has been highly effective in helping to promote our new ethos and expectations.
The Heist Awards recognise the success of the campaign and I am delighted that the academy has had the opportunity to work with Polly Sowden on this exciting project. It has had a huge impact on raising the profile our new academy.”
Polly Sowden, Director at Sowden & Sowden added:
“It’s an amazing achievement to win two national Heist Awards, for Sirius, for Hull and for our team. The campaign highlighted what makes Sirius Academy distinctive and for us to receive recognition for this is fantastic. We are proud to have played a part in such a highly effective campaign”.