Lowering carbon emissions through sustainable marketing

Going digital for the first time ever, World Earth Day celebrates its 50th year with 24 hours of global online action today, Wednesday 22 April, and it got us thinking about our contribution to low carbon communications. Green energy is an ever-growing economy, that challenges marketing agencies to become more sustainable, to change the way they operate and to give their clients an eco-friendly option at every stage of the marketing strategy.

In the past year we’ve worked on many cutting-edge marketing, design and event projects which have challenged us to think differently and to demonstrate our commitment to lowering emissions, reducing costs and protecting our planet. And as World Earth Day encourages us to speak up and to take action, what better time to share what we’ve done and inspire others to add their voice to this global demand for change. Here’s a few highlights..

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Cutting-edge marketing for green energy innovators

Shaping the future of low carbon innovation
Client: Aura Innovation Centre

Creating the Aura Innovation Centre’s (AIC) three brand pillars, we’ve worked on a range of low-carbon collateral that encapsulates their ambitions to accelerate, innovate and collaborate. Establishing the AIC as a ground-breaking epicentre of research where thought leaders unite, we launched the brand at the first ever Waterline Summit.

Through a stand-out sustainable events stand, made entirely from upcycled packaging and materials from the building, we engaged with businesses and key stakeholders. Supported with a digitally lead strategy, we used online business cards and through an inspiring film, we showcased the brand and cemented its position as a green energy leader.

See the full campaign

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THYME to change, THYME to think differently

Boosting bio-economy across the North of England
Client: THYME Project

Standing out in a crowded market is imperative when it comes to our industry, organisations battle for attention and it sometimes comes with a carbon cost. So when bio-economy front runners at The THYME Project came to us for event support, we had to think creatively and strategically.

An upcycled and reusable events stand was designed and developed, allowing THYME to distinguish themselves as thought-leaders, by reducing, reusing and recycling, THYME have delivered their message across multiple events. The usual give-aways were replaced with locally sourced Thyme plants that could be re-potted and used at home. Event collateral was created with FSC Certified sustainable paper, eco-friendly ink was used and brochures were completely recyclable.

See the full campaign

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Fostering innovation and growth in green energy

Online offshore industry leaders welcome
Client: Offshore Wind Library

As a world leader in offshore wind, the UK continues to drive innovation, providing a more sustainable energy source to cut carbon emissions and reduce costs. Encouraging innovation and collaboration to support the UK’s sector growth, our clients at the Offshore Wind Library required an online tool for both businesses and academics.

Using a creative approach, we developed a fully responsive website platform. Challenging the brief, we suggested a more cost effective and quicker way to deliver the project to ensure the site was up and running, allowing access to state-of-the-art research for users develop viable solutions and green energy innovations.

See the full campaign

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Supporting UK’s flagship decarbonisation event

Helping deliver highest attended event on record
Client: Marketing Humber

Spearheaded by Marketing Humber, the Waterline Summit was the first event of its kind in the Humber region, and the biggest in the UK. With water levels rising, we were tasked with delivering a critical message to a wide and varied audience.

Interactive and immersive, ‘The Living Lab’ was designed and developed using sustainable materials, with the aim to be reused across multiple events for years to come. The unmissable stand encouraged attendees to take action and unite in building a sustainable future.

See the full campaign

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Climate change is not a lie, do not let our planet die

The inaugural Humber Business Week Dinner
Client: University of Hull

With a low-carbon, sustainable agenda, the University of Hull wanted to deliver something a little different for 2019’s Humber Biz Week Dinner. Inspired by Greta Thunberg and exercising their right to speak up for their future, 20 local students stormed the reception room and donned thought-provoking placards in a peaceful protest that forced business leaders to think about their carbon emissions.

Ambient blue lighting, melting ice sculptures and a visual time lapse film represented the Humber’s rising water levels. The dinner itself was sourced sustainably from local farmers and suppliers. Place cards were printed on seeded, biodegradable eco-paper made with post-consumer materials, meaning guests could take these home, plant them and watch the eco-system grow.

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