Marketing a global event

We attracted delegates from 19 countries to Humber Business Week

Humber Business Week is a big deal around Yorkshire, but we’ve taken it around the world.

Our PR and marketing efforts for client OSL Risk Management helped their ambitious week-long event, the EURisk Convention, to attract people from 19 countries around the world.

Delegates from countries including Ghana, Uganda, Zimbabwe, Germany, South Africa, Argentina, Israel, Venezuela, Switzerland and the USA all convened in Hull to attend the convention, learning more about risk management techniques and how they can be used to make better business decisions.

Key messaging

Breaking down the complex concept of risk management was vital. We worked with OSL to establish key messaging to target our efforts for clearly defined audiences, attracting delegates and sponsors to the event from a variety of backgrounds.

Generating interest

We promoted the event through paid-for social media, local business events and traditional print and online channels, generating interest around the UK, Europe and the rest of the world.

If you need to get people talking about your next event, get in touch.

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