What do vintage robots, eco street art and cruelty-free food all have in common? Well, they were all part of our strategic PR and social plan to launch Yorkshire’s newest vegan venture.
If you’re a Humber Street regular or an Insta fiend, you may have seen a number of robots popping up and taking over Hull’s cultural quarter. Well, don’t worry the matrix is not upon us – your kids and jobs are safe and the robot revolution isn’t here… yet.
So, what is The Purple Robot?
We hear you cry. As Dave Rotheray’s (Beautiful South) brainchild, the new vegan craft beer kitchen promises to serve up the tastiest cruelty-free food alongside specially selected craft beers and ales.
Not a vegan?
You can sample the menu ahead of the opening at this year’s Humber Street Sesh, where they’ll be serving some staple dishes and keeping the crowds hydrated. Go on – we dare ya.
For a more civilised occasion, the restaurant will be opening its doors officially on the 9th August 2019 and bookings are being taken on their website. Keep your eyes peeled for the latest updates and don’t forget to give them a follow @purplerobotHull.
Need a launch strategy to get your business going? Get in touch with the team today.
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