With over 100 years’ industry experience between them, Paul Sowden and Ian Mills are jetting off to Amsterdam and will be taking the international stage to offer their expertise at the upcoming Bulk Terminal European Conference.
The Annual Conference of the Association of Bulk Terminal Operators (ABTO) – the only event aimed at the whole bulk terminals industry runs from Tuesday 8 – Wednesday 9 October 2019 at the Mövenpick Hotel Amsterdam City Centre, The Netherlands, with a full programme focused on the concerns of operators, each year ABTO’s Bulk Terminals conference offers sound practical solutions for improving safety, streamlining operations and ensuring environmental protection – as well as a market analysis and development opportunities.
Branding Bulk Terminals Workshop led by Sowden + Sowden
The Branding and Marketing workshop, which will take place on the Tuesday at 10am, will be an interactive workshop that aims to engage delegates, including sections on brand and competitor analysis and marketing with the aim of getting businesses to develop brand themes that they can take away to develop further”.
“Last year I spoke about what a brand is, and why it’s important to the success of your terminal. Marketing, however is a dynamic creative topic and whilst the textbook will tell you what to do, the ‘doing’ is a creative process – unique to you and your terminal. So this year I have enlisted the assistance of a colleague Paul Sowden who runs a marketing agency in Yorkshire, England and who has been actively involved in creating and developing brands for nearly four decades.”
Commented, Ian Mills, Director, Lawrence Mills Consulting
Over the years, the duo have toured the globe and worked on projects across continents from Asia to South America. Paul has been assigned the mission to inspire creativity and Ian will be heading up the strategy.