IN THE DRIVING SEAT – SOWDENS SUPPORT RON DEARING UTC STUDENTS AS THEY ACCELERATE F1 AMBITIONS  

Working in partnership to help UTC students as they prepare  for the world’s largest schools Engineering competition.

As Ron Dearing UTC students prepare to go head-to-head with peers across the globe, we offered our marketing expertise to help them stand out against the competition and establish their teams amongst thousands of pupils that enter every year.

If you don’t already know, the F1 in Schools competition requires teams to design, test, manufacture and race a scale F1 car, as well as produce engineering and marketing portfolios which must include information about creating industry links, raising funds through sponsorships and generating brand awareness through websites, events and social media.

Building on an award-winning marketing partnership of 7+ years 

Since working on the launch of Ron Dearing UTC in 2015, we’ve witnessed the college go from strength to strength, driven by passion and a unique approach to education, Ron Dearing students really know how to #GetTheEdge.

So, when we were approached to help on this project, we couldn’t wait to get in the driving seat. Offering business knowledge, creative flair and marketing expertise, our Art Directors, Chris and Polly delivered four engaging sessions.

We started the mentorship programme by meeting the teams and delivering a presentation on the power of branding, giving students the opportunity to ask any questions, get guidance on the design, how it works within different mediums and ultimately the importance of the message that their brand will portray, right from the offset of their F1 journey.

It was great to see passion and enthusiasm amongst all the teams as they prepared to compete against one another. We gave them a deadline to submit their designs and once received we fed back, worked together to create design sheets for the development of the logo style, and created a final brand design.

The teams entering this year’s competition are Vortex Racing, Delta Racing, Mach Racing and Team Overflow.

All to play for as the competition ramps up and fundraising targets are set

As part of the task, students must fundraise to pay for 100% of the competition independently – this includes the materials to design prototypes, expenses at different rounds in various locations, accommodation and travel, and any other materials they may need.

With the help of, and hosted at, Porche Centre Hull – teams held an impressive fundraising evening including pitch presentations, a silent auction and opportunities to test the prototypes on the track. With the evening set to shape the success of the next round of the competition, the stakes were high and all teams showed incredible effort and commitment.

The confidence and commitment of the students was really impressive. Eloquent, intelligent, and knowledgeable, all teams upped the ante and gave a professional pitch performance – and as a business that knows the pressure of a pitch situation, we were blown away by the teams.

Their branding looked great on screen, and it was a good opportunity for us to offer more advice and support on how to handle a ‘selling situation’. The event put the teams in pole position raising an incredible £10,000 between them.

We’re no strangers to living life in the fast lane and as we work with the students to progress into the next stages of the competition, make sure you’re following us on social to keep up to date on all the latest.

If you’ve got a marketing or comms project you could use a helping hand with, check out our range of services and get in touch to see how we can help you get the best results.

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