A broadband acquisition campaign drove 800 leads in a low penetration market in just 3 months.
When digital advertising and social media are at the heart of the majority of campaigns these days, reaching an audience that doesn’t have the internet at home was a challenge in itself. We had to re-visit tried and tested traditional media and use it in a way that would capture the attention of our audience.
Detailed segmentation and tailored messaging allowed us to get to the core reasons of why people would want to buy – our sales tactics were specific and spoke on a level with our audience.
We created a multi-channeled campaign, with direct mail, traditional outdoor media and community engagement at the heart
Campaigns that get results? You can with us.