An engaging GoPro film and creative full-service marketing campaign put student life in the spotlight

With significant investment in student accommodation, the University of Hull wanted a full-service marketing campaign to encourage current students to stay on campus. We supported the University’s commercial team to generate revenue to match their investment through film creation and strategic marketing.

Centred around changing perceptions, our messaging focused on the benefits to students of staying on site. We created an edgy GoPro film rolled out across digital marketing channels to create conversations and engagement online, whilst student guides, direct mail, posters and social media marketing generated much-needed conversions.

Want to give your marketing more of an edge? Speak to Sowdens.