Through strategic education marketing, we achieved 6,000 website visitors, 86,694 social impressions, and a 29% conversion rate.

Integrated digital eduction marketing campaign engages a new generation of students

Scarborough UTC is the only college in the region to offer a course in Cybersecurity, giving them a compelling case to shout about. As a result, the innovative digital education marketing campaign #ProgrammeYourFuture was born.

We created inventive, techy graphics and messaging across social media, videos and web to target tech-savvy Gen Z students and bring the campaign to life. Our final launch activity achieved 9.5 million display and YouTube impressions, 31,994 webpage views and a 96% increase in Instagram engagement YoY – with a final conversion rate of 29%.

Looking for a digital marketing agency that can connect with Gen Z? Speak to Sowdens.