Our education marketing campaign generated £1million in 12 months, with 320 applications received for 150 college places.
With no staff, no building and no proven track record at the time, we needed a compelling recruitment campaign to launch this unique education provider to a tech-savvy Generation Z audience. Our strategy centred around a targeted digital marketing campaign including Search, PPC and social media.
Audience segmentation and geo-targeting allowed us to target hyper-specific audiences, generating 9,463 web views in just four weeks, 12,939 clicks from digital ads, a 78% email open rate, and an application rate 33% above target eight months before opening.
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