Bringing Quickline’s customer stories to primetime television

To take Quickline’s broadband story to a wider audience, we created a customer-led TV campaign rooted in real rural experiences. Our creative put people and places centre stage, bringing to life the brand’s promise of Broadband Built for You through honest, regional storytelling.

Sowdens led strategy, concept and production, working closely with media partner Alchemy Media to scale the campaign across ITV, BVOD, YouTube and high-impact digital. The campaign reached 1.6 million adults on ITV Yorkshire, with 70% of airtime delivered in peak viewing, supported by targeted BVOD and digital activity to extend reach and drive engagement.

Looking to take authentic stories to scale? Speak to us.