A refreshed identity driving meaningful engagement for the next generation of students
A bold, student-focused identity helping LTU stand out in a crowded field
In the competitive landscape of the UK’s higher education sector, Leeds Trinity University (LTU) sought to reshape its brand to attract today’s students. Reimagining the University’s visual identity, we created a campaign centred around “Make More Happen.”
Through strategic storytelling, QR code integration, and powerful visuals, we brought LTU’s student outcomes to life, aligning them with Gen Z’s values. A refreshed prospectus, engaging social media presence, and digital ads underscored LTU’s unique value proposition, enhancing its relevance in the modern academic landscape. The new campaign positioned LTU as a University with real-world impact and appeal.