Bringing Superfast connectivity to life for SME’s across Hull

Hull was stepping into a new digital era and KC needed a campaign that could turn ambition into action. We delivered a confident, city-wide Superfast strategy that championed local businesses and made the benefits of upgrading impossible to ignore.

From billboards, coffee cups and digital screens to leaflets and targeted SME comms, every touchpoint promoted the £3,000 connection voucher and KC’s Lightstream service. In just two months, the campaign generated £1.2m in revenue, 705 leads and 382 sales, helping KC rank among the UK’s top five providers for voucher uptake.

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