Higher-education marketing that dared students to be different

Hull School of Art & Design needed to transform their brand to position themselves as a leading alternative to red-brick routes. They offered higher-education students the chance to be a part of something unique, so through a dynamic multi-channel marketing campaign using plucky messaging and stand-out visuals, we inspired students to think differently.

By positioning HSAD as a place for free thought, somewhere to challenge the current prevailing order and break the rules, we delivered 135 prospectus downloads and 61 applications.

Looking for higher-education marketing that does things differently? Speak to Sowdens.