Injecting a new lease of life into an iconic landmark

With a global investment portfolio, the Hammonds of Hull owners required a new brand identity and marketing strategy that challenged the status quo and launched with a bang.

We developed a unique typography style, a striking brand-assets pack and contemporary brand colours which became synonymous with the fresh and independent ethics of the new multi-way retail development. A ‘hearts and minds’ organic social media marketing campaign and inventive public relations strategy garnered 48 pieces of coverage, 1.3 billion online readership and 1.2 million online views.

Want to add vibrancy to your brand strategy? Speak to Sowdens.