Sowdens created a simple, identifiable and marketable brand that spoke to the community immediately.
Project Lead, Hammonds of Hull
With a global investment portfolio, the Hammonds of Hull owners required a new brand identity and marketing strategy that challenged the status quo and launched with a bang.
We developed a unique typography style, a striking brand-assets pack and contemporary brand colours which became synonymous with the fresh and independent ethics of the new multi-way retail development. A hearts and minds organic social media campaign and inventive public relations strategy garnered 48 pieces of coverage, 1.3 billion online readership and 1.2 million online views.
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