With a global investment portfolio, the Hammonds of Hull owners required a new brand identity and marketing strategy that challenged the status quo and launched with a bang. A campaign that reignited community spirit and attracted mass attention from national media backed with unbelievable social engagement, further establishing itself as an exemplar for disused department stores across the UK and truly representing the Hammonds of Hull positioning statement – #ExpectTheUnexpected.
A unique typography style was developed, striking brand assets pack and contemporary brand colours soon became synonymous with the fresh and independent ethics of the new multi-way development.
A hearts and minds organic social media campaign and inventive public relations strategy garnered 48 pieces of coverage, 1.3 billion online readership and 1.2 million online views.
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