Reviving a local legend for an unmissable public relations event

Bringing tired and empty shop units back to life took on a whole new meaning when we created a Bayeux Tapestry-style illustration for The Grimsby Renaissance Partnership. Measuring over two meters in length, we commissioned a unique illustrative mural that featured the story of ‘Grim’ – the legendary founder of Grimsby.

Launching the installation on the annual celebration ‘Grimsby Day’ and producing a promotional film featuring real-life ‘Vikings’ provided extra exposure, and added an educational dimension to the PR event. An interactive competition also helped to maximise community participation.

Need a public relations campaign that gets people talking? Speak to Sowdens.