Intelligently targeted advertising boosted website views by 15% YoY and secured our first Digital Award nomination.

Strategic digital marketing promotes popular Yorkshire event on national stage

Freedom Festival has become a pivotal part of Hull’s art and cultural scene. For our third year of leading on the digital marketing for this renowned regional event in 2018, we aimed to attract a more diverse audience from further afield whilst also engaging loyal returning visitors.

We focused our efforts on a revitalised website, digital campaign and impactful advertising, as well as attention-grabbing street dressing across the festival site. By tailoring our marketing to engage four key groups, we drove footfall of 132,000+ for the event, with 15% of visitors coming from outside the region.

Looking for digital marketing that knows no bounds? Speak to Sowdens.