Virtual reality computer games, green lampposts all over the city, KC Stadium invaded by green aliens, hot air balloons, Facebook campaigns and a Sirius ride at Hull Fair… just some of the ideas from Sirius Academy students tasked with developing a marketing campaign to promote their Sixth Form.
Local design and marketing agency, Sowden & Sowden have been sharing their marketing expertise with Sirius Academy BTEC Art & Design students for one of their core modules.
Sowdens PR Account Manager, Rachel Alexander delivered a seminar to a class of Year 11 students and set them the task of developing a marketing campaign to increase applications to Sirius Sixth Form.
A questionnaire demonstrated how important market research is when planning a marketing campaign and students were given 45 minutes to develop their initial ideas.
Rachel commented: “The students were great. They came up with loads of creative ideas in such a short space of time – we designed it that way so they got a flavour of what it’s like to work in the fast paced environment of the marketing sector.
“Using our skills to enhance the lives of young people is very important to us as a company and I hope we inspired the students to consider marketing as a viable career option.”
Students proposed some great ideas, from city centre flash mobs to painting lampposts the Sirius brand green all in aid of creating a buzz. Students were then encouraged to expand on their idea, see the bigger picture and link it to other media channels to create an integrated marketing campaign.
Trevor Taylor, Assistant Vice Principal (Creativity & Innovation) said: “Sowdens deliver creative marketing solutions for Sirius Academy on a daily basis, so it was great seeing the agency we trust and know so well deliver such an excellent seminar to our Year 11 students and give them an insight into the real world of work.”
The Sirius Academy 6th Form prospectus has also recently been submitted for a HEIST award, the highly respected education market awards, for ‘Best Further Education Prospectus’. Awards are shortlisted in March so watch this space.