Marketing targets doubled

A PR and social campaign that defied expectations.

 

City Healthcare Partnership’s Differently Abled event had the potential to change lives. Our PR and social media campaign, which reached more than 200,000 people, ensured that it did just that.

They welcomed an incredible 800 visitors to the East Yorkshire event, more than doubling attendance estimates, at a cost of just 61p per person to CHCP.

Differently Abled, which provided information and support to people with learning disabilities, their families and carers, was publicised through social media in the weeks before the event.

Not only did our paid-for social strategy reach more than 20,000 people in just a few weeks, it attracted nearly 300 clicks to the website, generating 114 shares and 81 post reactions.

Media outlets around Yorkshire and Northern Lincolnshire also helped us to get the word out. We arranged interviews with Estuary TV and BBC Radio Humberside in the days and weeks leading up to the Differently Abled event, cumulatively reaching more than 200,000 people.

If you need to smash footfall targets to your event, we can make all the difference.

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