Unless you’ve lived under a rock for the past year, we expect you’ve heard about General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. GDPR is set to standardise data privacy and give people more control over their own data.
Time to rethink your approach to data marketing?
In today’s connected world, personal data is collected at an incredible rate. GDPR is causing many businesses to rethink their approach to data marketing. For many, people don’t realise is that it’s a huge opportunity for ensuring fresh new data, less complaints, increased engagement rates and greater personalisation. Instead of marketing to the masses, market to the interested.
GDPR will affect all marketing campaigns in some way, you will no longer be allowed to market to anyone who hasn’t opted-in to receive your communications. From sending e-newsletters to IP tracking on a website, marketeers must have a record of how and when a person gave permission.
GDPR, a watershed moment for marketing
Be more targeted! Make your campaigns relevant to each individual, this has a much better chance of cutting through and complying. Cleansing your data, ensures you are only storing compatible contacts. If anyone asks to be unsubscribed this must be clearly logged and respected, simple.
The most important factor of GDPR is sending out quality communications.
We create targeted marketing campaigns that speak directly to your customers and get results that matter. We’re not talking open rates, we are talking engagement and that all important return on investment. See how we can help.
We’re ready for GDPR, are you?